All of our magazines are printed in the 4-color process. (C=Cyan, M=Magenta, Y=Yellow, K=Black) Color ads that are sent to us need to be based upon the CMYK color model.

The two most common color errors are Pantone® spot colors or use of RGB color. RGB (R=Red, G=Green, B=Blue) color is solely intended for use on-screen, and not in the printing industry. Certain colors, especially neon blues, greens, reds and oranges, cannot be recreated as brightly as they appear on-screen. They will print more dull and lifeless than their on-screen RGB versions.

In QuarkXpress under the EDIT menu/COLORS, change the color to CMYK and uncheck the "Spot Color" option for each color.

In Indesign, double clicking on the color swatch will allow you to change the color to CMYK and Process.

In Illustrator, File Menu/Document Color Mode/CMYK. Do not load Pantone PMS color swatches.

In Photoshop, under the Image menu/Mode/CMYK color.

If you have program-specific questions about how to adjust your colors to CMYK, give your traffic manager a call and they'll arrange for one of our artists to try and help you.

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